Happening Next Week: Register Today for PFI 2025!
Join CASA and CWEA for Partnering for Impact (PFI) 2025, a powerful day of innovation, collaboration, and action. PFI brings together California’s leading water professionals from utilities, agencies, academia, consulting firms, and regulatory bodies to drive solutions through partnership. Experience dynamic panels, engaging roundtable discussions, and valuable peer-to-peer idea exchange throughout the day. Then unwind at a relaxing happy hour on the terrace. Don’t miss this opportunity to shape the future of water in California. Register today!

This year’s focus:
– Reverse Osmosis Concentrate (ROC) Management
– Emissions from Nutrient Removal

June 3
Berkeley, CA | David Brower Center
Begins at 8:15 a.m. with light breakfast
Seating is limited—secure your spot now!

Download the flyer for details. https://lnkd.in/etcqNHY9

 

We’re Going Back to Basics for Flush Smart Month in July
This year, the Responsible Flushing Alliance (RFA) is taking a playful approach to the annual July Flush Smart Month campaign and going back to the basics with potty training…for grown-ups!

Their annual flushing survey revealed that 60% of people with children in their household are more prone to flushing non-flushable items down the toilet than those without. Somewhere along the line, it seems parents forgot a crucial part of toilet etiquette – and Flush Smart Month this July is the perfect time for a friendly reminder of responsible flushing 101s.

RFA is going to be teaming up with some popular online personalities with a fun challenge to create catchy tunes and skits about flushing smart that will stick in our heads, so the next time we flush, we’ll do so responsibly.

How You Can Get Involved

Join us for Flush Smart Month this July by creating your own short video skits on potty training for grown-ups and posting to your social channels when the annual campaign launches on July 1. To be eligible for some swag and recognition from RFA, post your videos between July 1-15 and tag @FlushSmart and #FlushSmart. Participating agencies will also receive complimentary educational materials from RFA.

Key Messages
We’re looking for each piece of content to include a short call-to-action (CTA) message to help encourage people to reconsider flushing non-flushable wipes (baby wipes, cleaning wipes, makeup removal wipes). Wipes with the Do Not Flush symbol always go in the trash, never the toilet!

Here’s some ideas for video inspiration:

  • Toilet Tunes: Music can be a useful tool for memory retention and learning – and a fun way to promote responsible flushing habits. Try creating an earworm-y song to remind people what can and cannot be flushed when they’re faced with a decision in the bathroom. Use the Do Not Flush symbol found on wet wipes packaging as your north star, guiding people to make the right call when no one is watching. We all win if the tune gets stuck in everyone’s heads as they look for that symbol every time they go to flush wipes.
  • Kid Teachers: Despite having been potty trained decades ago, many adults still are not educated on proper flushing behavior and are unknowingly causing damage to their homes. Who is better to re-educate adults than their children who’ve recently been through the process of potty training? They’re the next generation, ready to teach parents and do better themselves! Try creating comedic skit content where your kid instructs YOU on Flushing 101, highlighting what should go in the toilet and what should go in the trash (i.e. wipes with the Do Not Flush symbol).

CASA was the co-sponsor of AB 818, the California law requiring non-flushable wipes to be labeled with the Do Not Flush law and we are proud to be an advisory member to RFA as it helps change flushing behavior in the state!

Interested in participating? Contact Alyssa Downs adowns@casaweb.org for more information.