Get to Know the CASA Team: Alyssa Downs, Manager of Communications
Alyssa joined CASA in December 2019 and plays a key role in providing timely, relevant information to both members and legislators on clean water and beneficial reuse issues. Her responsibilities include developing CASA’s communication strategies, producing the CASA Connects newsletter, developing content for traditional and social media, and handling graphic design and outreach materials that support CASA’s advocacy efforts. Often in close collaboration with the CASA Communications Committee, she creates and curates informative, user-friendly, and visually appealing content across various platforms, including website, social media, video, photography and print marketing for both internal and external communications. Additionally, Alyssa develops and edits publications, maintains regular communication with association partners, and coordinates joint initiatives. Alyssa also manages the CASA Awards of Excellence and the CASA Mentorship programs.

Prior to joining CASA, Alyssa worked with Central Contra Costa Sanitary District’s Communications team on a variety of public outreach materials, campaigns, social media and newsletters. During her time at Central San, she developed a strong passion for the important work of the wastewater sector. Alyssa holds a Bachelor of Arts Degree in Communication Studies from California State University, Stanislaus.

Alyssa beyond the office:

  • If you could have any superpower, what would it be? Teleportation, without a doubt! I had a goal of visiting 30 states by the time I turned 30, and I’m proud to say I achieved that this May! But I still can’t help wondering how much time I would have saved if I could teleport…
  • What’s the most adventurous thing you’ve ever done, and would you do it again? Hiking Half Dome! I would love to do that hike again, but I would do it differently… i.e. starting a day early to catch the sunrise at the top.
  • What’s your favorite season, and why? Fall! I love the cooler temperature and crisp air, the food (soups and all things crock-pot-able!), changing of the leaves and, of course, college football. Go Irish!

What is your favorite type of landscape or scenery? Alpine lakes and meadows! I was born in Colorado & therefore am obligated to be partial to any mountainous scenery. 🙂